About Us

An album can teach you a lot. In many ways, it’s the ultimate platform to spread a heartfelt message, relay invaluable lessons, and celebrate life in a palatable, potent form. That’s precisely what Trip Lee does on his fifth full-length album and companion book, Rise [Reach Records]. The acclaimed rapper, author, pastor, and Brag Ministry founder delivers a clarion call to listeners everywhere with the record and literary work that’s encapsulated in its very title.

“Rise has a lot of different meanings,” he explains. “It’s a call-to-action to rise from the dead and actually live. We’re born spiritually dead, and I’m calling for everyone to become spiritually alive. Secondly, don’t wait until later to live the way you were created. God created you to honor Him, find joy, and serve others. Don’t sleep on that. Lastly, rise above the low expectations people have.”

In order to convey that three-pronged message, Trip took a different approach to recording this time around. Instead of collaborating with multiple producers, he worked solely with longtime producer Gawvi for the entire album at his Atlanta studio. They both endlessly encouraged each other to craft a cohesive body of work that captured a modern energy within a timeless structure, utilizing real instrumentation, strings, keyboards, and original soul-inspired vocal samples.

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